As I've said before, I don't really believe in dupes. Something may be the same colour and packaging, but that doesn't mean that the quality and finish is the same and it's very rare that I come across a true dupe.
W7 is a brand well-known for "dupes", a brand I personally loathe (what can I say, I'm a makeup snob LOL), but when my little sister convinced me to buy their £3 mascara as it just looked "soooooo similar", to my beloved Benefit's 'They're Real!', I gave in and purchased it anyway.There was a bit of a delay between me taking the photos and writing this post, so I've actually forgotten which mascara each brush belongs to as they admittedly do look very similar. After closer inspection (and dumping the contents of my makeup bag out on my desk at work) I'm pretty certain the one on the right is the knock-off W7 one. It's slightly longer, with thicker and clumpier bristles, but they honestly do look very similar.
The packaging is also near identical, with both mascaras having a shiny metal casing, two fonts used in the name (one bold, one fancy) and a use of one colour to make the product name stand out. So yes, they 'look' almost the same...however we SHOULD NOT BE DECIEVED BY LOOKS as the quality of these mascaras are very, very different. Just look at the image below - it's revolting.
(I'm really, really enjoying writing this.)
Disgusting. Both mascaras were applied with the same pressure, speed and at the same angle, within seconds of each other, but you can tell straight away which is the cheapo one and which is the unrivalled greatness which is They're Real! It's a bit tragic really.
Oh and if it wasn't obvious, the W7 mascara is the bottom one.
So, my precious petals, if you see another blogger raving and full-on bum-licking about this W7 mascara, then they are LYING and are obviously a bad person.
Y'know, unless they were sent it for free. Then it's totally justified, obvs.
BENEFIT REINS SUPREME ONCE AGAIN!
What rubbish dupes have you tried?